The cutest most motivating keyring... ever!

Is that the sound of your keys spontaneously jingling in delight? It might well be because this gorgeous little metal motivator is here!

Walk more, worry less: has there ever been better advice? It’s a reminder you’ll receive every time you reach for your keys with our new, infinitely fiddleable keyring. It’s made us a little bit excited. With no year in the words it’s a timeless treasure, and one that can be easily adapted to a medal for your 1000-mile dog’s collar too. Available now in the shop!

‘Got mine today. Love it!’
— Dorothy Edwards
‘They’re lovely!’
— Alan Crew
‘Mighty fine!’
— Louise Dunlop