This is the magic of the challenge – it’s an ENORMOUS, almost unthinkable distance – yet you can do it, and you will. And just look at the country you’d pass along the way if you laid every mile end to end between Land’s End and John o’Groats.

#walk1000miles is nothing if not flexible – you can do it anywhere, you follow no prescribed route, the sights you see and things you experience will be unique to you. Yet you will have one thing in common with every other challenger: the gradual accumulation of miles; objective, fixed, unperishing miles which once built up can never be taken away. Not one millimetre of them. And what a giant undertaking all the miles add up to – all those morning walks, lunchtime half-hours and weekend adventure. Look at how 1000 miles looks when laid out on the map. Not just Land’s End to John O’Groats – but Land’s End to John O’Groats the long way. For a closer look, have a look at the map prepared for us by our mapping partner Ordnance Survey below the pictures…

Plot your progress on a virtual trek from Land’s End to John o’Groats, get encouragement at 20 key milestones and earn a fantastic medal with the new Walk1000miles+

In fact not just the long way, but the luxurious way. Imagine a walk taking in 200 miles of the South West Coast Path, the Cotswold Way, the Pennine Way, the Southern Uplands, the Pentland Hills, the West Highland Way, the length of the Great Glen and through the wilds of Easter Ross. And you’ll do all that in the same year available to everyone, without neglecting your work or family or other responsibilities – a year in which the vast, vast majority of the population will achieve much less. All at an average rate of just 2.74 miles (or a little under an hour) a day.